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Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research () and author of, It's Our Research: Getting stakeholder buy-in for user experience research projects (). By working through the lean validation process, you’re sure to receive heaps of feedback from users. With this deeper understanding, you might realize that there’s a bigger opportunity to tackle. In this case, you should feel free to pivot! If you do, you can repeat the lean validation process with your pivoted and improved product idea.
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